Norwex's 'Do Good' Digital Campaign

This campaign supported the brand's launch of their Eco-Friendly Laundry Detergent Strips in Fall 2022.

Norwex's "Do Good" campaign focused on launching its Eco-Wash Laundry Detergent Strips, aligning with the company's commitment to sustainability. These laundry strips are designed to be an eco-friendly alternative to traditional detergents, packaged in biodegradable, plastic-free sleeves. 

Campaign Purpose: The campaign emphasized the convenience and eco-consciousness of the product, highlighting that the strips are lightweight, suitable for all washing machines, and dissolve easily in hot or cold water. This initiative aligns with Norwex's broader mission to reduce plastic waste and provide sustainable cleaning solutions.

Marketing Strategy: Partner with influential public figures to display the product's function, ease of use and to communicate Norwex's continued eco-friendly initiatives. By seeking partnership with 'cleaning-tok' and 'mom-tok' influencers, it was believed these audiences would best communicate the product's use, function and value.

Below, view content I designed and produced for this campaign.

In support of the media relations efforts publicizing the brand's product launch, my role was to provide content creation, campaign management and media relations support.

Content Creation & Production: I oversaw the design and production of the campaign playbooks, product FAQ's, PR box contents, merchandise design and coordination of influencer partnership contracts. The marketing materials I produced were distributed to key media outlets, brand consultants, partnered influencers and other key stakeholders ahead of the announcement of the product's launch.

Campaign Management: Oversaw the entire influencer campaign design, management and launch process. Regularly updated clients on a weekly basis with campaign decks with our current progress and next steps. Included strategizing how to structure the influencer partnership portion of the campaign, sourcing, vetting and establishing relationships with the influencers and overseeing the entire onboarding process. 

Media Relations: Oversaw the design, production and launch of the media outreach process sourcing, connecting and sending campaign PR boxes to key media outlets including Good House Keeping, partnered influencers and campaign partners.