Roaring 20s Brewery & Taphouse 'Drink Good Beer' Campaign

Recent Photos

Lucy Burgess

Purpose

As new breweries, wineries and cideries pop up throughout the upstate New York region, the Roaring 20s Brewery recognized the need to grow with the industry on a digital scale to reach greater crowds of brewery fans and travelers.

Objectives

Reaffirm the brewery's industry credibility by refining brand identity and strengthening business-to-customer relations through high-level digital marketing services to further support seasonal sales goals.

Plan of Action

Employ digital media marketing strategies, such as customer relations management, social media management, content production and photography, to create a professionally curated social media presence showcasing imagery and creative content that communicates the brand's identity, quality of craft and community involvement to be shared via Facebook and Instagram at the start of the brewery high season.

By implementing high-level brand-centric content and audience engagement tactics, the Roaring 20s Brewery would renew their relationship with their audience, reaffirm their positioning within their industry and debut a refined digital identity to, in return, expand brand awareness and position the business as regional industry leaders.